Upgrading brand and changing a logo is not a new thing at the critical period especially the subversion era of internet transformation. On January 12, letv thrown a heavy pound of action that carry out a largest scale brand upgrade campaign ever. ——each of these sub ecological has enabled a new brand image that use 4 kind of color system to distinguish. These color respectively mean blue of science and technology, red of art, green of internet , gray of parent brand and constitute a more gorgeous ecosystem.
Among these, One of the biggest change is letv completing a maximum transformation that not only change the domain name to www.le.com, but also upgrade the name of letv to letv video. Letv announced three future strategy- content connect user, open to build service , globalization sharing. As the highlight of letv in the beginning of 2016. The surface appears of collective brand upgrade to be a whole action ,but look carefully the status of letv video was raised.