Archive for November 2014

.Click’s 3,800 domains: Good or bad?

People spent about $25,000 on .click domains on the first day.


According to the news from Domain.cn1(1) on November 28th, here’s a riddle: how many domains will domainers register on the first day of a new TLD launch for a semi-decent generic domain during Thanksgiving week with super low registration fees and basically no domains held back?

Answer: 3,800.

That’s about how many domain names were registered yesterday in Uniregistry’s .click, which launched along with 4 other Uniregistry domain names. Very few were registered in sunrise, so basically all of these were registered by domainers. Prices were less than $7 at each registrar I checked.

Is that good or bad?

For my part, I pre-ordered about 20 domains and only got one successfully. There certainly was demand for the very best terms. I then registered two more domains later on in the day.

I think the question on many minds: how much will a .click domain be worth, even a “good” one, when there are lots of other generic domains coming on the market over the next year? Even if the same sld is a premium in the other domains, we’re probably talking about a maximum upside of hundreds on a resale, not thousands.

By the way, although Frank Schilling didn’t register domains on his behalf before the launch, he did say they might register them post-launch. So if you’re interested in getting any, now is the time.



Firefox will soon offer one-click buttons for all your search engines


According to the news from Domain.cn1(1) on November 28th, Venture Beat posted a story about Firefox unveiling a one click button solution for all your search engines.

In the future release, when you type a search term into the Firefox search box, you will get a list of reorganized search suggestions from the default search provider. Better yet, a new array of buttons below these suggestions will let you pick which search engine you want to send the query to.

Courtesy of Venture Beat

According to Venture Beat, Firefox is the only major browser that still offers a search bar separate from the address bar. This plays in nicely into Mozilla’s recent decision to push search as a big part of the browser that users can customize.


Symantec Wins .SECURITY Over Donuts and Defender Security


According to the news from Domain.cn1(1) on November 28th, Symantec Corporation (NASDAQ;SYMC) has won the rights to operate the new gTLD .Security beating Donuts and Defender Security.

You might recall that Defender Security, filed Legal Rights Objections to all other applicants in .Home which was subsequently knocked out by domain collision.

.Security was one of 11 new gTLD’s that are scheduled to be auctioned off in the ICANN Last Resort Auction in December.

There will also be a new gTLD .Secure.

According to its application here is what Symantec Corporation plans for .Security are:

The intended future mission and purpose of the .SECURITY gTLD is to serve as a trusted, hierarchical, secure, and intuitive namespace provided by Symantec for its consumers. Symantec is committed to moving forward with a .SECURITY gTLD application; however at the time of filing this application, there has not been enough time, and currently there is not enough market information available, to fully analyze and evaluate all potential use case options.

Symantec will be analyzing and evaluating other gTLD applications as well as general market adoption to determine short- and long-term potential best-in-class use case options to most effectively serve and enhance Symantec’s online strategy as a leading provider of information security and protection.

As a company, Symantec’s unique focus is to eliminate risks to information, technology, and processes independent of the device, platform, interaction, or location. Symantec helps individuals, small and medium-sized businesses, and global organizations ensure that their information, technology infrastructures, and related processes are protected and easily managed. Symantec delivers solutions that allow customers to access information when they need it and make it available to all of those who should have access to it. The .SECURITY gTLD will be in line with the company’s current focus by providing a trusted, hierarchical, secure, and intuitive namespace.

Symantec intends to initially limit registration and use of domain names within the .SECURITY gTLD to Symantec and its qualified subsidiaries and affiliates. This initial limited use will allow Symantec to establish its operations and achieve full sustainability. This limited distribution coupled with the other requirements set forth in Specification 9 of the template Registry Agreement is intended to exempt Symantec from its annual Code of Conduct Compliance requirements.

After Stage 2 (see below), Symantec will evaluate whether opportunities exist to carry out the business strategy for the gTLD through expansion that continues the sustainable operations of the registry through fee-based registrations to parties other than Symantec and its qualified subsidiaries and affiliates.

Symantec currently plans a three-stage rollout for the .SECURITY gTLD:

Stage 1:

The initial stage of implementation of the gTLD will involve Symantec registering a limited number of .SECURITY second-level domain names.

This initial use will provide Symantec’s IT and security personnel the time to run a number of tests to ensure seamless and secure access using the .SECURITY gTLD domain names, interoperability with various software and Web-based applications, and unbroken and secure use of all names. This initial allocation will also allow the appropriate Symantec staff to coordinate with the internal and external staff responsible for the delegation and setup phases of the .SECURITY gTLD to ensure a proper transition from delegation to full operation.

Stage 2:Once all testing has been successfully completed, Symantec will begin allocating domain names in .SECURITY for more widespread internal corporate use. It is in Stage 2 that Symantec will evaluate expanding the operations of the gTLD to permit registration by other registrants such as licensees and⁄or strategic partners. Should an assessment of its expansion strategy lead to a decision to extend registration rights to other parties, this expansion is currently planned to take place during Stage 3. However, any expansion would be conditioned upon a review of Specification 9 (Registry Code of Conduct) set forth in the template Registry Agreement to ensure compliance with Symantec’s business model.

Stage 3

Based on its evaluations, Symantec will assess and determine whether its business plan and expansion strategy should be augmented by extending registration rights to a broader class of licensees, strategic partners, customers of Symantec, and⁄or other third parties. It is anticipated by Symantec that changes to the domain name industry, and particularly the impact of generic term gTLDs, will take at least five years to be realized and assessed. Any decision to expand the gTLDs beyond corporate, subsidiary, and affiliate use will take into account this experience as well as the technical analysis of potential expansion.

Notwithstanding this potential future expanded use of the .SECURITY namespace beginning in the sixth year of operation, Symantec currently anticipates implementing a throttle mechanism to ensure that any proposed expansion is controlled and responsible.

Specifically, under the throttle mechanism Symantec would cease registration of domain names to this potential expanded universe of registrants if and when Symantec reaches 90 percent of the annual 50,000-domain name transaction currently provided for in the template Registry Agreement. Symantec believes that is prudent to incorporate this “time-out” into the business plan in order to reevaluate potential future growth and the necessary resources to ensure that this growth does not negatively impact the secure and stable operation of the .SECURITY namespace when approaching the 50,000-domain name transaction threshold.


Afnic Announces New Registration Rules as of December 8,2014


Afnic, the company behind .FR extension, announced new registration rules for domain names under the .fr, .pm, .re, .tf, .wf and .yt ccTLDs,as of December 8,2014.

According to the news from Domain.cn1(1) on November 26th,you can read the announcement after the jump :

“Afnic has published the new naming policy for domain names under the .fr, .pm, .re, .tf, .wf and .yt ccTLDs which comes into force on December 8, 2014.

The main changes in the registration policy are:

As announced on 8 October 2014, registration of .fr domain names only consisting of one or two character(s) is authorized from December 8, 2014.
The opening is scheduled in phases, with a precise timetable.
The opening is only applicable under the .fr TLD and none of the other country codes managed by Afnic: .pm, .re, .tf, .wf or .yt .

The creation of a registry lock option. Holders may ask their registrar to benefit from this option which prevents any intervention on the domain name without obtaining the prior confirmation of the registrar and/or the holder of the domain name.”

Check out more information at .

Check out EuroDNS here to register your .FR domain name.

Almost 20,000 .XYZ Collision Domains To Be Released On Dec 2nd: Here Is The List


According to the news from Domain.cn1(1) on November 26th, on December 2, 2014 at 2pm (London Time), .XYZ will be releasing thousands of domain names to the public to register which were held back due to ICANN’s name collision list.

The new domain name extension .XYZ, is the new gTLD’s with the most domain name registrations with over 725,000 according to

Almost 20,000 names were held back due to ICANN’s name collision list, and a large majority are being released.

.XYZ just published a complete list of these domain names at

These names will be up for grabs on a first come, first served basis, for normal registration fee at any registrar where you can register .XYZ domain names, which is a majority of registrars out there.

Here are some highlights from the list:

There are over 1,000 short 3 and 4 character .XYZ domain names  that will be released:

3L: 75 names

3N: 100 names

3C: 95 names

4L: nearly 400 names

4N: 18 names

4C: nearly 550 names

Keyword rich domains like will also become available, which I’m sure will get snatched up pretty quickly.

Some other examples of good .XYZ domain names that will become available for registration include:

Hundreds of popular first names and last names will also be released including:


Godaddy Is Looking For a $4.5 Billion Dollar Valuation In Its IPO Rolling Out Next Year


According to the news from Domain.cn1(1) on November 25th, is pushing ahead with an initial public offering early next year that would value the world’s biggest domain registration service at roughly $4.5 billion

GoDaddy is stressing its desire to diversify from a domain registrar to a business that builds out  Web sites for customers and helping them to process transactions on their sites.

GoDaddy has an average revenue per user, of $112 up from $102 9 months ago

Adjusted earnings before interest, taxes, depreciation and amortization rose to $215 million, from $156 million.

GoDaddy’s backers, who paid $2.25 billion for the company in 2011, have incentive to proceed with an IPO.

GoDaddy borrowed $1.1 billion so it could pay KKR and Silver Lake a $350 million dividend.

The 4.75 percent interest loan falls by half a percent if GoDaddy goes public


This Weeks “Black Friday” Domain Count: .Com 559; .Net 60; .Blackfriday 16


According to the news from on November 25th, a week from today actually marks the day know as “Black Friday” which is the day after Thanksgiving in the United States which traditionally is one of the busiest shopping days in the US.

Like much else in life when retailers got a good thing, they try to extend it and maximize it.

Now a full week before Black Friday, sites like is rolling out their Black Friday sales.

Amazon registered the domain name Amazon.Blackfriday back in the Sunrise period when .Blackfriday launched and now has activated the domain name as of today but it does forward to

I think its pretty fair to say if your are in the “Black Friday” marketing space, THIS is the time of the year for you.

I just ran a check on the last 7 days including today of domain names registered that contain the term “Black Friday”.

Verisign the registrar of the .Com and .Net registry has a live search tool where you can see how many domain names were registered in a certain time period which contain a certain word or series of words.

According to Verisign, as of publication, going back to  November 15th;  559 domain names ending in .com were registered that contains the term “blackfriday”.  During that same period, 60 .Net domain names that contain the term “blackfriday” got registered

In the same time period there were only 16 domain name registrations in the .blackfriday new gTLD extension according to, including just 3 yesterday (this search is not live and will be updated when the Zone files update tomorrow):

What does it all mean?

If a .net extension is getting more domain names registered with the term “Black Friday” when .blackfriday only get 16 in the same time frame I would just say these new G’s have a long way to go to gain the market share they are looking for

GoDaddy reports Q3 earnings in SEC filing

Revenue up nearly 25% compared to same quarter last year.


According to the news from Domain.cn1(1) on November 25th, GoDaddy filed an amended S-1 with the SEC today, in which it discloses its results from the third quarter.

Here are some financial highlights:

    • Q3 2014 revenue was $356.9 million, up 5.4% from Q2 and 24.7% from Q3 2013.
    • Domain revenue kept growing, but its percentage of GoDaddy’s overall business continues to shrink. In Q3 2012, the domain business accounted for 65.7% of GoDaddy’s business. This past quarter it was down to 54.5%. Hosting and Business Applications are becoming a bigger part of the equation.
    • Both operating and net losses shrunk considerably. Q3 operating loss was $6.8 million, compared to $18.4 million in Q2 and $31.1 million in Q3 of 2014. Net loss was $27.6 million, compared to $37.5 million in Q2 and $47.3 million in Q3 2013. GoDaddy’s adjusted EBITDA bounced back nicely after slipping in Q2, hitting $71.6 million for the quarter.


  • At the end of Q3, GoDaddy had 12.5 million customers with an average revenue per user (trailing 12 months) of $112.

In addition to these numbers, I ran the amended s-1 through the Intelligize SEC filing comparison tool. Here are some of the changes I discovered:

  • Most of the changes were to reflect updated numbers including customers, patents and international presence. The percentage of GoDaddy’s customers in international markets ticked up 1% in the quarter.
  • GoDaddy registered 166,000 domain names under new TLDs last quarter, bringing its total as of September 30 to 530,000 domain names.
  • Added plans for GD Subsidiary to its corporate structure.


Wow: Nissan sells domain name to GMO for $6.8 million

GMO to use domain name to fuel global expansion.


According to the news from Domain.cn1(1) on November 25th, GMO Internet, operator of Japan’s largest domain name registrar, has acquired the one letter domain name for JPY800 million ($6.8 million), the company announced today.

Japanese car manufacturer Nissa sold the domain name, which it previously used to promote its Nissan Z car.

GMO says it’s going to use the domain name, one of only three single letter .com domains available, to accelerate its global market expansion:

As one of only three single-character domain names currently existing in the .com space, is highly memorable and offers unparalleled marketing opportunity. With over 100 million registrations, .com is one of the most instantly recognizable and easily identifiable domains in the world. was acquired to spearhead GMO Internet Group global growth strategy, and securing “Z” under the .com Top Level Domain, provides the Group with a powerful tool to build a strong global brand.

The company elaborates on its global brand expansion in a separate release.

In 2010, Verisign worked on a plan to auction off one letter .com domain names, most of which have been unavailable for registration. Although prices would be lower if all were released at once, I wouldn’t be surprised to see Verisign work up a similar plan again in the future.

Many new top level domain names are offering one letter domain names for registration. Donuts has offered some in the range of $400/year.


Interview: .Cloud top level domain winner Aruba


According to the news from Domain.cn1(1) on November 25th, Aruba, which defeated Google and Amazon to win the .cloud top level domain name, discusses why it applied for the domain name and what it plans to do with it.

.Cloud was one of the most applied-for top level domain names, with big names like and Google throwing their hats in the ring.

Which is why many were surprised to see that the winner of the private auction for the domain name was a company they might not have heard of: Aruba S.p.A.

Although nowhere near the size of some of its competitors for .cloud, the Italian company isn’t small, either. Today I had a chance to talk with Eric Sansonny, General Manager at Aruba, about the company and its plans for the domain name.


Sansonny explained that Aruba was founded in 1994, and is the market leader in domain names and hosting in Italy. It has also expanded through Europe, focusing primarily on central and eastern European countries such as Czech Republic, Hungary and Poland.

Aruba manages two million domain names and 1.2 million websites for its customers.

It aggressively moved into marketing cloud services four years ago. When the new top level domain name application period opened, the company thought the opportunity was a no-brainer.

“When the new gTLD process was initiated, it was really natural for us to invest in .cloud because we believe it’s the future,” said Sansonny. “If there was one new gTLD to apply for, it was the .cloud.”

On reveal day, Aruba found out six other companies had the same idea. They were formidable competitors, too.

“The first feeling was that ‘we’re never going to get it’, but we were ready to fight for it,” he said. “Our conviction is really strong and the cloud is the basis of all of our strategies.”

The company plans to have an open registration policy for the domain name. Sansonny said it doesn’t yet have pricing figured out, but that it will be designed to go mass-market.

“Most of our customers are small businesses,” Sansonny said. “You don’t break through in any market by having high pricing.”

This thinking is echoed in the company’s .cloud application:

The mission for this business specifically is to operate as many second level domains under .cloud as possible and the business will be geared towards providing pricing and policies that underpin this objective to make it achievable and affordable for .cloud registrants to register within the space.

Aruba will offer the domain names through the traditional registrar channel, and will organize the business in a way to avoid conflicts of interest with its existing domain and hosting business.

The final price of the .cloud domain name auction is private, but you can bet Aruba spent a considerable sum for the domain name. It’s a big bet, and the company is going to need all of its conviction to make it a success.